If we look into the future of our current food system, it is expected we will be facing a lot of challenges on a global level. The inconvenient truth is that our food system is deeply inequitable, food is wasted or lost by the masses, the carbon footprint of agricultural and food related business is through the roof and consumption patterns are not sustainable.
In addition to that, recent studies suggest that farmers will have to produce 50% more food by 2050 to cater the needs of the world's population. Over 9 billion people are estimated to populate the planet by that time and 70% of which will be living in densely populated cities.
More mouths to be fed means we will need to be smart about food production and consumption. This is the focus of the project ‘Wanted: Food for the Future’, it looks for ways to feed the growing global population in a sustainable way. Literally fuelling the debate by bringing together people from the business community, governments, consumers, youth and civil-society organisations. This co-creational approach -that is, involving all actors, such as farmers, traders, retailers, consumers, knowledge institutions, governments, etc.- is one of the main strategies of the project.